Rationale:
The concept for 'HAVAL (Have All) You Want This Christmas' stemmed from the clever fusion of the renowned car brand, Haval, with a beloved holiday expression. The phonetic resemblance between 'Haval' and 'Have All' inspired the creative direction for this campaign.
After finalizing the quote, the goal was to evoke both the luxury associated with the car brand and the joyful spirit of the holiday season. This was achieved by meticulously crafting a text layout that exudes sophistication, punctuated with elegant flourishes to infuse a festive and welcoming touch.
